Farmer's Spotlight


              Video Courtesy of the Fair Trade Foundation


  Costa Rican coffee farmer, Gerardo Ortez knows first-hand that coffee goes through a long process to reach the coffee mug.  Coffee farmers intensive labor product the popular coffee bean that is actually retrieved from a seed. The economic, social, and environmental benefits of fair trade improve the quality of life for coffee farmers.  The premiums that are available through fair trade helped pay for schools, hospitals, a warehouse, and even an agronomist to help members maintain coffee quality.  Cooperatives developed through premiums offer technical assistance programs, revolving credit, housing improvements, risk management strategies, and a marketing fund that enables small farmers to market to international buyers.
Gerardo believes that fair trade makes like so much better for him.  Gerardo shares, “Fair trade protects my family from poverty.  I remember how tough life was before fair trade, and I know that my life is better with it.”




In an emotional interview, Gerardo shares that before fair trade, prices were so low that he could not pay his debts.  Gerardo explains the premiums and higher pricing for coffee helped him when he came dangerously close to bankruptcy. 

The Fair Trade Foundation reports that around 125 million people around the world depend on coffee for their livelihoods.  Gerardo is part of the Associacao dos Costas, a cooperative of small-scale coffee farmers in the central mountains of San Marcos de Tarrazú of Costa Rica. 


The economic, social, and environmental benefits of fair trade improve the quality of life for coffee farmers.  The premiums that are available through fair trade helped pay for schools, hospitals, a warehouse, and even an agronomist to help members maintain coffee quality.  Cooperatives developed through premiums offer technical assistance programs, revolving credit, housing improvements, risk management strategies, and a marketing fund that enables small farmers to market to international buyers.

Associations like the Fair Trade Foundation and the Fair Trade Federation also help organize an incentive based Environmental Impact Management project to help the ecosystem through agrochemical management procedures designed to reduce the use of environmentally harmful glyphosate (Fair Trade USA, 2012).  Geraldo explains, “I not only feel good about my and family’s economic future but I feel good about being more conscious as to how to protect the land that now offers my family a great quality of life.”
 
 
        
            

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